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Rutnin Gimbel

 

Rutnin Gimbel eye hospital is the benchmark laser eye surgery clinic in Bangkok. I was asked to refresh their visual identity. So I created a new logo taking into account the fact that the brand was already well established, and that a radical design change would weaken their notoriety. So I kept the base of the logo, rethinked it and modernised it for optimal use on all communication media.

The job

Art direction / Graphic design / Logo design.

The client

Runtnin eye hospital